What Have We Dunoon
The catchy title of the website was a pun on “what have we done?”, a question Claire and Cal asked themselves over and over again once they had won the auction bid. People were quick to latch on to their quirky and funny entries, especially as it was a source of positivity in a time when news cycles were filled with negativity. The blog was a hit, and the couple soon found themselves being cheered on by people from all over the world.

What Have We Dunoon
Growing Their Online Community
Their blog is regularly updated to this day, giving followers the opportunity to catch a glimpse into their efforts to restore the manor to its former glory. In just a short space of time, their social media following started to grow at a rapid pace, as more people began to spread their story around. In no time at all, Cal and Claire hit 100 000 followers on Instagram, celebrating the feat with a post to thank everyone for their support.

Growing Their Online Community