A Psychedelic Trip
Look closely. Yes, that is the “Dodge Durango” you see hiding under the psychedelic patterned car wrap. Hopefully, they won’t think of using this pattern after a prototype test drive. We just don’t see it generating many sales long term! Any interested onlookers would be far more curious to find out what this car was than if it just had an ordinary car style. We think that hiding in plain sight is far more effective.
Tiger On A Bus
Let’s just say that when “The Brand Agency” (a marketing firm based in Perth, Australia) designs a wrap, they pull out all the stops. This one was designed to create buzz for the Perth Zoo. Don’t you think that the tiger looks really fierce? It probably makes a lot of people nervous! While you are not likely to be attacked by a tiger when taking public transportation, if these tigers are as vicious as the zoo in question claims, we might be a bit nervous.