Destination Maternity Corp
Destination Maternity Corp will be strengthening its e-commerce sales, and as such, they are on a mission to close out a lot of their physical locations. They are also doing this so they can improve the provision of quality services from the other locations. During the year, they will be closing an average of 42 stores to reduce expenditure and redirect cash into expanding their online presence. There are also reports that the Company will be reducing a lot of their big stores to smaller ones to increase quality and productivity.
Beauty Brands
In January, Beauty Brands filed for bankruptcy after cutting their corporate staff earlier, as well as closing an average of 25 stores back in 2018. The Company noted their bankruptcy issue came as a result of the increased operating costs associated with a “brick and mortar retailer.” The spa and salon superstore was initiated and grown by Bernstein-Rein, with a Kansas City, Missouri headquarters. The advertising company that founded it would be headed by Robert “Bob” Bernstein, the CEO who looked into the field.