Brand Success
Chumlee made a massive success selling his merchandise, more so than his co-stars. Perhaps this is just one of the many benefits of being the most popular in the group! As if building a personalized merchandise brand was not enough, he also decided to take things a step further and opened a charming candy store, located on the Vegas Strip. Who doesn’t love candy? You can be sure that this was an excellent venture for the pawn shop icon.
Keeping His Success Private
Chumlee is not the kind to boast about his success, which is another trait fans love about him. Although he has become one of the most recognizable faces in the United States, he still keeps his childlike sweetness and down-to-earth modesty. Regardless, the public still became aware that he cashed in a total of $155,000 after selling his Gold and Silver shares to Rick Harrison in 2010. Many people questioned the logic of severing his financial ties with the pawnshop.